Was the Alcohol Think Again campaign successful?

How effective are alcohol campaigns?

Campaigns were associated with increases in knowledge about alcohol consumption in five of eight studies, especially where levels had initially been low. Recall of campaigns ranged from 6 to 96% but was generally high in the 17 studies reporting this outcome.

What is the purpose of alcohol campaigns?

The aim of the Drinking Nightmare Campaign was to raise awareness of the harms and costs associated with RSOD, and to deliver personally relevant messages to encourage, motivate and support the primary target groups to modify their behaviour [11].

What you Cannot see in campaign?

The campaign encourages people to reduce their risk by drinking no more than standard drinks on any day, consistent with the NHMRC guideline for reducing the risk of alcohol-related harm over a lifetime. ‘What You Can’t See’ launched July 2014 and was in market until October 2016.

How effective are media campaigns?

Mass media campaigns has long been used as a tool for promoting public health, and their effectiveness have been assessed and described in different literature [3]. … The results showed that, overall, media campaigns lead to a median decrease in alcohol-related crashes of 13 % (interquartile range: 6 to 14 %).

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How many standard drinks is 30ml of whiskey?

The following are all equal to approximately one standard drink: One 425ml glass (a schooner) of light beer (2.7% alcohol) • One 285ml glass (a middy) of regular beer (4.9% alcohol) • One 100ml glass of wine (12% alcohol) • One 30ml nip of spirits (40% alcohol) • One 60ml glass of port or sherry (20% alcohol).

How many grams of Alcohol are in a standard drink?

One standard drink is defined as containing 10 grams of alcohol. The number of standard drinks in a serving of alcohol varies between type, size, brand, packaged or poured drinks. If you are unsure, read the label.

What is the DrinkWise campaign?

In early 2014, DrinkWise launched an Australian-first social marketing campaign designed to influence young Australian adults to drink responsibly – by moderating the intensity and frequency of binge drinking occasions.

What is responsible drinking of alcohol?

Definition of Responsible Drinking

Responsible drinking means more than just limiting yourself to a certain number of drinks. It also means not getting drunk and not letting alcohol control your life or your relationships.

How many drinks can I have and drive?

Drinks per hour rule

The general rule of thumb is that 2 standard drinks in the first hour will raise your BAC to 0.05%, and 1 standard per hour thereafter will maintain that level. To do a quick calculation of whether you are over 0.05% BAC, simply take the number of hours since your first drink and add 1 to it.

Why can’t I see my campaign in Google Analytics?

The most common reason for campaign data not showing up in Google Analytics is when a URL shortener (services like bit.ly) or other redirecting service is used in your campaign.

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