Quick Answer: Can you advertise alcohol on TV in Australia?

Can alcohol be advertised in Australia?

Australia has a co-regulatory system for alcohol advertising. Guidelines have been negotiated with government, consumer complaints are handled independently, but all costs are borne by industry. All alcohol complaints are lodged with Ad Standards.

Can you advertise alcohol on TV?

Ads for alcoholic drinks must not feature, imply, condone or encourage irresponsible or immoderate drinking. This guidance offers advice on how TV ads can avoid breaking that general rule and other rules in the alcohol section of the BCAP Code that address specific kinds of behaviour.

What are the rules for advertising alcohol on television?

Currently, the standard is that alcohol advertisements can only be placed in media where 70% of the audience is over the legal drinking age. Alcohol advertising’s creative messages should not be designed to appeal to people under the age of 21, for example, using cartoon characters as spokespeople is discouraged.

Can you advertise alcohol on social media in Australia?

Advertising, Marketing And Promotion

The Australian alcohol beverages industry adheres to one of the world’s strongest regulatory codes covering all marketing, including social media and sponsorship.

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Can you advertise alcohol on Facebook in Australia?

We have ‘age restriction tools’: Facebook

Anyone advertising on our platforms must comply with our policies along with all local laws and codes, such as those restricting the advertising of alcohol to minors in Australia,” it said.

Are alcohol ads allowed?

New South Wales and Tasmania were the only jurisdictions where no restrictions on outdoor advertising were identified.

Can you advertise alcohol on Facebook?

We prohibit ads about alcohol, weight-loss products, and certain other topics from being shown to people under the age of 18, and we have age restriction tools so that businesses can better control who sees their content,” the spokesperson says.

Can you advertise alcohol on social media?

Ads that promote or reference alcohol must be targeted to users 21 years or older in the US. Ads that promote or reference alcohol must not: Target or be likely to appeal particularly to people under the legal drinking age in the territory where the ad will run.

Can you promote free alcohol?

You may host reward promotions that do not encourage excessive consumption of alcohol, or promote intoxication. These include: raffles where the prize is free liquor. ‘buy one get one free‘ promotions.

Can you advertise wine on Youtube?

We abide by local alcohol laws and industry standards, so we don’t allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol.

How can you advertise alcohol?

Alcohol ads must not be directed at people under 18 or contain anything that is likely to appeal to them by reflecting youth culture. Any individuals that feature in alcohol ads must be 25 years of age or over, and look it.

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Can you advertise alcohol on a billboard?

Content-based regulations specifically restrict a certain type of speech, such as a ban that only applies to billboards advertising alcohol. Content-neutral regulations do not specify a type of speech; rather they restrict all speech regardless of content, such as a ban on all billboards.

How do social media market their alcohol?

5 Creative Social Media Strategies for Alcohol Brands

  1. Put the Focus on Something Other Than the Product or Drinking. …
  2. Offer Exclusive, Behind-the-Scenes Access. …
  3. Engage Regularly with Social Media Comments. …
  4. Don’t Make Users Click Away to Access Content. …
  5. Connect to Relevant Events Featuring the Product.